Boeing Is a Publicly Held Company, Whereas Airbus Is a Consortium

question 81

Multiple Choice

Boeing is a publicly held company, whereas Airbus is a consortium with owners including the governments of Spain, France, Germany, and the United Kingdom. This ownership difference likely influences which stakeholder group the least?

• A) Shareholders
• B) Primary customers
• C) Host communities
• D) Employees

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Definitions:

Elaboration Likelihood Model

The idea that an individual’s thoughts about a persuasive message (rather than the message itself) determine whether attitude change will occur.

Peripheral Route

A method of persuasion that relies on superficial cues or associations, such as attractiveness or celebrity endorsement, rather than logical arguments.

Controversial

Causing disagreement or discussion, often because of differing opinions on a sensitive or decisive issue.

Persuasive Message

Communication intended to induce the listener or reader to believe or do something.