The Three Sales Structures (Geographic-Based,product-Based,and Market/customer-Based)have All of the Following

question 46

Multiple Choice

The three sales structures (geographic-based,product-based,and market/customer-based) have all of the following executive positions in common EXCEPT:

• A)Sales Promotion Manager
• B)General Sales Manager
• C)Advertising Manager
• D)Sales Analyst
• E)Market Research Manager

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Definitions:

Channel Conflict

Refers to disagreements among marketing channel members on goals, roles, or rewards, such as between manufacturers and retailers.

Channel Distribution

The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.

Clayton Act

A U.S. antitrust law enacted in 1914 aimed at promoting fair competition and preventing monopolies by prohibiting certain actions that could lead to anti-competitive practices.

Exclusive Dealing

An agreement between a supplier and a retailer where the retailer agrees to only purchase goods from the supplier, excluding competitors.