Which of the Following Is NOT Something a Company Could

question 15

Multiple Choice

Which of the following is NOT something a company could discover by mining its own data?

• A)which production methods their competitors are using
• B)which sales approaches work best with different sizes of customers
• C)how the company has done historically in different economic climates
• D)which divisions create the strongest relationships with clients
• E)how many sales calls happen on average before a customer buys

---

Definitions:

Concept of Reciprocity

A social norm that involves mutual exchange of favors or privileges, where an act of generosity or kindness is repaid in kind.

Market Specialization

A strategy where a business focuses on a specific market niche, offering specialized products or services to satisfy the particular needs of that market segment.

Customized Marketing Programs

Tailored marketing strategies and campaigns designed to meet the specific needs and preferences of a targeted customer segment or individual customer.

Evoked Set

A group of relevant brands or products that a consumer recalls from memory when making a purchase decision.