If a Company Discovers That Its Marketing Research Was Flawed,that

question 17

Multiple Choice

If a company discovers that its marketing research was flawed,that a competitor is either entering or leaving the market,or there is a change in market conditions,what would be an appropriate response in terms of setting goals that are reasonable?

• A)The company should adjust its goals for that week.
• B)The company should adjust its sales goals for that month.
• C)The company should adjust its sales goals for that quarter.
• D)The company should adjust its sales goals for that year.
• E)The company should keep its sales goals steady.

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Definitions:

Mean

The arithmetic average of a set of numbers, calculated by dividing the sum of the values by the number of values.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1.

Standard Deviations

A measure of the amount of variation or dispersion of a set of values from the mean.

Z Score

A statistical measurement that describes a value's relationship to the mean of a group of values, expressed in standard deviations.