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What Makes David Reed's Model of Sexual Response Different from Masters

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What makes David Reed's model of sexual response different from Masters and Johnson's?


Definitions:

List Price

The initial sales price of a product or service before any discounts or allowances are applied.

Cash Discount

A reduction in the invoice amount offered by a seller to a buyer as an incentive for early payment, typically within specific terms.

Sales Returns and Allowances

Reductions in sales revenue for returned goods or for allowances given to customers for defective or unsatisfactory merchandise.

Gross Profit

The difference between the revenue a company earns from selling goods or services and the cost of goods sold.

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