What Is Often Considered the Biggest Barrier to Small Business

question 40

Multiple Choice

What is often considered the biggest barrier to small business exporting?

• A) getting trade information and finding foreign customers
• B) finding foreign customers and arranging financing
• C) getting trade information and arranging financing
• D) arranging financing and finding intermediaries

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Definitions:

Horn Effect

A cognitive bias causing negative traits or experiences with an individual to influence overall perception of them disproportionally.

Recency Effect

is the cognitive phenomenon where the most recently presented items or experiences are more likely to be remembered than those presented earlier.

Superimposing

The process of laying or placing one thing over another, typically so that both are still evident.