Examlex
A weak pricing strategy is required to ensure that customers perceive the new mousetrap offers better value than their old one.
Low-price Strategy
A business approach where a company sets a lower price for its products or services than its competitors to attract more customers and gain market share.
Profit
The financial gain obtained when the revenues generated from business activities exceed the expenses, costs, and taxes needed to sustain those activities.
Kinked-demand Curve
A demand curve that has a distinct bend or kink at a certain price level, often used to describe oligopolistic markets where firms face a different elasticity of demand for price increases versus price decreases.
Relatively Elastic
Describes a situation where the quantity demanded or supplied of a good or service changes significantly due to a small change in price.
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