Pat Asks Current Customers for Names of Friends,customers,and Other Businesses

question 2

Multiple Choice

Pat asks current customers for names of friends,customers,and other businesses that might be interested in the company's insurance packages.How is Pat identifying potential customers?

• A) customer-initiated contacts
• B) marketer-initiated contacts
• C) impersonal referrals
• D) personal referrals

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Definitions:

Conscious Mind

The aspect of the mind that is aware of thoughts, feelings, and surroundings at any given moment.

Behaviors

Behaviors are the actions or reactions of an individual or a system in response to external or internal stimuli.

Positron-Emission Tomography

An imaging technique that uses radioactive substances to visualize and measure changes in metabolic processes, and hence, the functioning of organs and tissues.

Brain Activation

The process by which regions of the brain become more active, typically in response to a specific stimulus or task.