Regular Contacts with News Media Are Required for Publicity Programs

question 48

True/False

Regular contacts with news media are required for publicity programs to be effective.

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Definitions:

Restricted Fund Method

An accounting principle used by non-profit organizations, where donations or grants are kept in separate accounts and are spent only according to donors' stipulations.

Capital Fund

A financial resource that is used for the purchase of fixed assets or for significant investment in a business, not consumed in normal operations.

Restricted Contribution

A donation given to an organization with explicit limitations on its use by the donor.

Fixed Assets

Fixed assets, also known as non-current assets, are long-term tangible assets that are used in the operations of a business and are not expected to be consumed or converted into cash within a year.