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According to the textbook,promotion is largely based on communication.
Auction With Reserve
A type of auction in which the seller reserves the right to accept or reject the highest bid.
Auction Without Reserve
An auction in which the item for sale will be sold regardless of the price, as there is no minimum bid or reserve price.
Open Price Term
In a contract, a provision that allows the price to be determined later based on agreed criteria or market conditions.
Finance Lease
A type of lease in which it is assumed that the lessee will use the leased asset for a significant portion of its useful life, and the lease payments cover the full cost of the asset along with providing a return to the lessor.
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