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For Every Purchase Made,a Book Retailer Awards Its Customers with Points

question 54

Multiple Choice

For every purchase made,a book retailer awards its customers with points that can be used as a discount against future purchases.What type of sales promotion is this an example of?


Definitions:

Capital Gains

The profit from the sale of an asset or investment when the sale price exceeds the purchase price.

After-tax Value

The value of an investment or income after all taxes have been deducted, reflecting the net gain or loss.

Tobin's Q

A ratio comparing the market value of a company's assets to their replacement cost, often used to assess if a company is under or overvalued.

James Tobin

An American economist known for his work on the links between financial markets and economic decisions, especially the Tobin tax concept.

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