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Marnie Sells Industrial Cleaning Supplies to Manufacturers

question 86

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Marnie sells industrial cleaning supplies to manufacturers.She currently uses personal selling extensively,but she wants to reduce her cost without losing exposure.What promotional tool should she use?


Definitions:

Direct Labor-Hours

A quantification of the total hours spent by employees working directly on the production of goods or services.

Total Cash Collected

The sum of all cash received by a company during a specified period, including sales, accounts receivable collections, and other cash receipts.

Collections

The process of recovering the amounts owed to a business by its debtors or the action of receiving payments.

Accounts Receivable Balance

The total amount of money owed to a company by its customers for goods or services delivered or used but not yet paid for.

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