Examlex
A new television cable company is trying to gain recognition and market share by offering three free months of service to each new customer What type of sales promotion is being used?
Primacy Effect
A psychological phenomenon where the first pieces of information presented are better remembered than information presented later.
Halo Effect
The tendency to assume that a person has generally positive or negative traits as a result of observing one major positive or negative trait.
Fundamental Attribution Errors
The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing the role of situational factors.
Situational Attribution
Attributing a behavior to some external cause or factor operating within the situation; an external attribution.
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