List the Four Factors That Influence the Choice of Promotional

question 111

Essay

List the four factors that influence the choice of promotional methods used in a promotional mix.

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Definitions:

Cognitive Dissonance

The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.

Post-purchase Stress

The anxiety or concern felt by consumers after making a purchase, typically due to doubts about the decision or the product's performance.

Purchase Remorse

A feeling of regret or doubt experienced by a consumer after making a purchase decision.

Build-Up Method

A method used in finance to estimate the required rate of return on an investment, starting with a risk-free rate and adding risk premiums.