Briefly Explain the Communication Process and Promotional Mix

question 10

Essay

Briefly explain the communication process and promotional mix.

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Definitions:

Consumer Loyalty

The likelihood of customers to continue buying from a particular brand or company due to satisfaction, positive experiences, or perceived value.

Perceived Value

The customer's assessment of the worth or utility of a product or service, based on its perceived benefits versus cost.

Branding Efforts

Activities undertaken by a company to create, maintain, and strengthen a brand's identity, visibility, and reputation in the market.

Extensive Online

Refers to a wide-ranging and comprehensive presence on the internet, often relating to retail or information provision.