What Term Refers to the Total Bundle of Satisfaction Offered

question 71

Multiple Choice

What term refers to the total bundle of satisfaction offered to customers in an exchange transaction?

• A) product
• B) service
• C) experience
• D) satisfier

---

Definitions:

Acute Phase

A period in the progression of a disease where symptoms are at their most severe.

Rape Trauma Syndrome

A form of post-traumatic stress disorder affecting individuals who have experienced sexual assault, characterized by acute and long-term psychological effects.

Disbelief

The refusal or inability to accept something as true, often characterized by skepticism or rejection of a stated fact or notion.

Primary Motivator

The main driving force that compels an individual to take action or behave in a certain way.