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Describe Three of the Five "Rules" in Naming a Product

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Describe three of the five "rules" in naming a product.


Definitions:

Person-Centered Therapy

A psychotherapeutic approach developed by Carl Rogers, centered on the client's capacity for self-direction and understanding of their own feelings.

Behavior Modification

A therapeutic approach designed to change specific behaviors by utilizing principles of learning theory.

Rational-Emotive Therapists

Mental health professionals who apply rational emotive behavior therapy (REBT) techniques to help individuals challenge and change irrational beliefs and behaviors.

Cognitive Therapist

A professional who helps people address problematic thoughts and behaviors through cognitive-behavioral therapy.

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