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A Variable Pricing Strategy Takes into Consideration Special Market Conditions

question 52

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A variable pricing strategy takes into consideration special market conditions and practices of competitors in arriving at a final product or service price.


Definitions:

Location Economies

The cost advantage of performing each stage in the value chain at the lowest cost for that activity.

Multidomestic Strategy

A corporate strategy that involves a firm offering products or services that are tailored to suit the tastes and preferences of different local markets.

Local Level

Pertaining to a small, specific area, often a community or locality, focusing on localized issues, governance, or initiatives.

Location Economies

The economic benefits that firms gain by performing a particular activity in the optimal location for that activity.

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