What Must a Group of Customers or Potential Customers Possess

question 2

Multiple Choice

What must a group of customers or potential customers possess to be appropriately considered a market?

• A) purchasing power
• B) marketing power
• C) retail power
• D) pricing power

Learn about the role of self-perception in attitude formation and change.

Recognize how social roles and stereotypes influence behavior and attitudes.

Grasp the theory of cognitive dissonance and its implications for attitude change.

Understand the psychological dynamics of obedience to authority.