Which Strategy Involves Pricing Products or Services at a Lower

question 68

Multiple Choice

Which strategy involves pricing products or services at a lower than normal,long-range market price in order to gain more rapid market acceptance or to increase existing market share?

• A) variable pricing
• B) skimming price
• C) penetration pricing
• D) price-lining

---

Definitions:

Corporate Stocks

Equity stakes in corporations, allowing ownership and potentially receiving dividends.

Treasury Bonds

Long-term investment instruments issued by the government that pay periodic interest until expiration, at which point the face value is paid to the investor.

Treasury Bills

Short-term government securities issued at a discount from par value and mature without interest payments, offering a return upon maturity.

Real Rate of Return

The rate of return on an investment after adjusting for inflation, representing the actual purchasing power of the investment's earnings.