Examlex
Once an entrepreneur secures specialists to write the plan such as a marketing expert,accountant,and lawyer,the entrepreneur's involvement is not required.
SWOT Analysis
A strategic planning tool that identifies and evaluates a company's Strengths, Weaknesses, Opportunities, and Threats, facilitating informed decision-making.
Perceptual Map
A visual representation used in marketing to display how consumers perceive a product or brand in comparison to its competitors on various dimensions.
Differentiated Marketing
A strategy where a company targets multiple market segments with a unique marketing strategy for each, rather than adopting a mass marketing approach.
Segmenting The Market
The method involves categorizing a wide market of current and prospective customers, both in the consumer and business spheres, into smaller segments that share common attributes.
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