Where in the Business Plan Should the Executive Summary Be

question 15

Multiple Choice

Where in the business plan should the executive summary be inserted?

• A) at the beginning
• B) after the marketing plan
• C) before the finance plan
• D) at the end

Grasp the role of organizational language and special lingo in internal communication and integration.

Understand the concept of incremental analysis in decision-making.

Differentiate between relevant and irrelevant costs in decision scenarios.

Apply the concept of sunk costs to financial decisions.

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Definitions:

Shortage/Surplus

A surplus is the opposite of a shortage, occurring when the supply of a product or service exceeds its demand in a market.

Price Floor

A government- or authority-imposed minimum price set above the equilibrium price, preventing the market price from falling below a certain level.

Market Equilibrium

A situation in a market where the quantity supplied equals the quantity demanded at a certain price point.

Price Floor

A government or group-imposed price control or limit on how low a price can be charged for a product, service, or commodity, usually intended to ensure fair conditions for producers.