What Is the Most Important Feature of the Marketing Plan

question 17

Multiple Choice

What is the most important feature of the marketing plan?

• A) to identify user benefits and the type of market that exists
• B) to show the degree of patent or copyright protection
• C) to summarize the location of potential customers
• D) to identify distribution channels

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Definitions:

Functional

Designed to be practical and useful, rather than solely attractive, particularly in reference to objects or systems.

Usefulness

The degree to which a product, service, or information fulfills a need or purpose.

Fixed Asset

A fixed asset is a long-term tangible piece of property or equipment that a company owns and uses in its operations to generate income. Fixed assets are not expected to be converted into cash in the short term.

Physical

Pertaining to objects, materials, or substances that occupy space and have measurable properties, often contrasted with digital or virtual counterparts.