If a Firm Determines That Two or More Market Segments

question 21

True/False

If a firm determines that two or more market segments have the potential to be profitable and then develops a unique marketing mix for each segment,it is called an unfocused strategy.

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Definitions:

Standard Cost

A financial estimate used to set a cost benchmark for manufacturing products, based on expected direct material, direct labor, and overhead costs.

Per Unit

Refers to a measurement or cost attributed to each individual unit of production or purchase.

Labor Efficiency Variance

The difference between the actual hours worked and the standard hours planned, multiplied by the labor rate.

January

The initial month in the Gregorian calendar, marking the start of the year.