A New Cyber Security Firm Launches a Product That Large

question 54

Multiple Choice

A new cyber security firm launches a product that large organizations adapt into their system because of its superior protection against attacks from hackers.What exists in this company to cause organizations to purchase its product?

• A) tactical advantage
• B) strategic competency
• C) competitive advantage
• D) core competencies

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Definitions:

Goodwill

An intangible asset representing the value of a company's brand name, solid customer base, good customer relations, good employee relations, and any patents or proprietary technology.

Concise Messages

Communication that provides necessary information in a clear and brief manner, without unnecessary words or details.

Rubber Stamps

Tools with raised letters or designs used to apply inked impressions on surfaces, often used for administrative or craft purposes.

Preachy Tone

An overly moralistic or instructive tone in writing or speech, often perceived as annoying or condescending.