Examlex
Define total quality management (TQM)and describe its importance to small firms.
In-House Agency
Consists of the company’s own advertising staff, who may provide full services or a limited range of services.
Ad Copy
The text or written content in an advertising message that aims to inform and persuade potential customers about a product or service.
Panel Of Consumers
A selected group of customers who provide continuous feedback on products, services, or marketing strategies over time.
Jury Tests
Research methods involving groups of people who evaluate a product, service, concept, or advertising campaign before it is launched to the public.
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