Examlex
Social scientists must always be concerned with ___________ and ___________ to accurately capture the phenomena in questions.
Persuasive Messages
Communications designed to convince or influence the audience to adopt a particular viewpoint or take a specific action.
Empathy
The ability to understand and share the feelings of another individual.
WIIFM
"What's In It For Me?" - A perspective or approach focusing on the benefits or advantages for an individual or audience.
Acronym
A shortened form of a phrase or series of words, in which each letter stands for a distinct word constituting the phrase.
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