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Which statement is least consistent with the authors' definition of race?
Uncontrollable Factors
External elements that influence business operations and success, over which the company has no control, such as economic conditions, social trends, and natural disasters.
Marketing Mix
A mix of elements that a company can manage to sway customer buying behavior, consisting of product, price, place, and promotion.
Consumer
An individual who purchases goods or services for personal use rather than for manufacturing or resale.
Marketing Mix
A framework for managing a company’s marketing strategies, traditionally summarized by the four Ps: product, price, place, and promotion.
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