Examlex
Because the functional structure groups specialists and fosters economies of scale,it tends to address cost and quality concerns well.
Receiver
In communication, the individual or entity that interprets and understands the message sent by the sender.
Communicated
The process of conveying information, feelings, or instructions through speech, writing, signals, or other forms of interaction.
IMC Communication Process
Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.
Originates
To begin, arise, or be created from a specific source or point.
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