Businesses Adopting Different Generic Strategies

question 21

Multiple Choice

Businesses adopting different generic strategies

• A)may comprise an industry.
• B)comprise a strategic group.
• C)always compete for different customers.
• D)None of the above.

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Definitions:

Global Commodity Chain

A global system of manufacturing and distribution channels that a product navigates before being acquired by the end user.

Marketer

A person or company responsible for promoting and selling products or services.

Globalization

Occurs as people become increasingly aware of, and dependent on, one another.

Wind

Air in motion relative to the surface of the Earth, ranging from gentle breezes to powerful gusts and storms, caused by the uneven heating of the Earth's surface.