Transforming the Corporation into a Leaner,more Effective Firm,and Includes Such

question 29

Multiple Choice

Transforming the corporation into a leaner,more effective firm,and includes such actions as eliminating unprofitable outputs,pruning assets,reducing the size of the work force,cutting costs of distribution,and reassessing the firm's product lines and customer groups is known as

• A)corporate restructuring.
• B)turnaround.
• C)divestment.
• D)retrenchment.

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Definitions:

Marketing Schedules

Plans outlining the timing and frequency of marketing activities and campaigns.

Market and Product Goals

Objectives that a business sets regarding where it wants its products to be in the market and the achievements it aims to attain with its product offerings.

Market-product Grids

Tools used to identify and map the relationship between a market segment and the product offering to meet the segment's needs.

Industry Trends

Patterns or movements that indicate the general direction in which a particular industry is moving over time.