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Which of the following might represent the goals of shareholders?
Discrimination
The unfair or prejudicial treatment of different categories of people, often based on race, age, sex, or disability.
Classical Conditioning
An acquisition method where two stimuli are frequently paired; the response, at first prompted by the second stimulus, is later prompted by the first stimulus in isolation.
Reinforcer
Any stimulus that, when presented after a behavior, increases the likelihood of that behavior occurring again in the future.
Punisher
A person or factor that applies a penalty or negative consequence in response to an action, often used in the context of behavior modification.
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