A Disadvantage of a Functional Organizational Structure Is That There

question 51

True/False

A disadvantage of a functional organizational structure is that there is a lack of customer focus.

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Definitions:

Marketing Messages

Promotional messages that usher potential buyers through the purchasing process without asking them to make an immediate decision.

Sales Messages

Promotional messages that encourage potential buyers to make a purchase decision then and there.

Selling Points

The most attractive features of a product or service.

Benefits

Advantages or positive outcomes that result from a particular action, policy, product, or service.