Effective and Frequent Personal Communication Is Crucial and Should Be

question 137

Multiple Choice

Effective and frequent personal communication is crucial and should be in the form of

• A) immediate feedback
• B) gestures
• C) verbal or written communication
• D) memos

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Definitions:

Kano Model

A theory for product development and customer satisfaction which categorizes customer preferences into delighters, satisfiers, and basic needs.

Customer Value Frontier

Refers to the maximum amount of value a company can deliver to its customers at a given cost, balancing customer satisfaction and company profitability.

Strategic Marketing

The process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen niche.

Product Life Cycle

The stages a product goes through from development and introduction to the market, growth, maturity, and decline.