Customers and Suppliers Want to Do Business with People They

question 104

Multiple Choice

Customers and suppliers want to do business with people they can

• A) keep at a distance.
• B) manipulate.
• C) trust.
• D) cheat.

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Definitions:

Denial

Psychological defense mechanism in which the person refuses to acknowledge or recognize a threatening situation.

Psychological Defense Mechanisms

Unconscious distortions of a person’s perception of reality that reduce stress and anxiety.

Ego

In psychoanalytic theory, the part of the personality that mediates between the desires of the id, the values of the super-ego, and the realities of the external world.

Unconscious Efforts

Activities or processes that occur without conscious awareness or control, influencing behaviors and decisions.