If the Proposal Selection Process Is Highly Competitive, the Contractor

question 84

Multiple Choice

If the proposal selection process is highly competitive, the contractor must

• A) submit a proposal because highly competitive is indicative of prestigious.
• B) not submit a proposal because it would hurt the contractor's reputation.
• C) manipulate the customer into providing information that would give the contractor an advantage over other interested contractors.
• D) evaluate the probability of winning the contract and the effort to prepare the proposal.

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Definitions:

Primary Demand

The total demand for an entire product category rather than for a specific brand.

Selective Demand

Selective demand is the demand for a specific brand or product within a category, rather than the category as a whole, often influenced by marketing and brand differentiation.

Multibranding

A strategy involving the marketing of multiple brands by a single company in the same market, enabling the diversification of offerings to appeal to different consumer segments.

Co-Branding

A strategic marketing partnership between two brands where they collaborate on a product or promotion, leveraging each other's brand strength to enhance perception and reach.