Examlex
An assumption for a construction project could be
Opinion Leader
An individual or organization that has the ability to influence the attitudes or behaviors of others, typically within a specific community or market segment.
Influencer
An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.
Spouse-dominant Decision Making
A decision-making process within families where one spouse predominantly influences the buying decisions over the other.
Purchase Decisions
The process consumers go through when selecting, purchasing, and using products or services.
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