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Some people do not cooperate because they see no personal advantage in doing so.
Super Bowl
An annual championship game of the National Football League (NFL), considered the highest level of professional American football in the United States.
Target Audience
A specific group of consumers identified as the intended recipient of an advertising or marketing message.
Frequency
Measure of how often the audience is exposed to a communication within a specified period of time.
IMC Results
The outcomes or effects of Integrated Marketing Communications, showing how cohesive branding and messaging across platforms achieve marketing objectives.
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