The ________ Metric Is Obtained by Summing Up the Customer

question 27

Multiple Choice

The ________ metric is obtained by summing up the customer lifetime values of the firm's customers.

• A) The customer equilibrium
• B) Customer equity
• C) Customer empowerment
• D) Fiscal value
• E) Service blueprint value

---

Definitions:

Negative Information

Data or facts that highlight disadvantages, drawbacks, or unfavorable aspects of a subject or situation.

Goodwill

An intangible asset that represents the value of a company's brand, customer relations, employee morale, and other factors that improve the company's reputation.

Recipient's First Name

The given name of an individual who is the intended receiver of a message or item.

Apologize

Expressing regret or sorrow for having done something wrong or causing inconvenience.