Which of the Following Statements About Providing Customers with Service

question 8

Multiple Choice

Which of the following statements about providing customers with service quality is true?

• A) All customers must be provided the same superior quality of service
• B) All customers are worth attracting and keeping through the use of service quality
• C) The same services marketing strategy should be used with all customers
• D) All customers will be profitable in the long run; therefore,each is deserving of quality service
• E) Links exist among customer satisfaction,service quality and increased purchases

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Definitions:

Ecchymosis

A change in skin color due to blood leaking beneath it, usually resulting from a bruise.

Bulla

A large blister or fluid-filled vesicle on the skin, or a rounded cavity or space in bone or other anatomical structures.

Eschar

Dead tissue that falls off from healthy skin after a burn, injury, or infection.

Scab

The crust that forms over a wound or sore during healing, consisting of dried blood, serum, and skin cells.