Which of the Following Statements About Communications and the Service

question 12

Multiple Choice

Which of the following statements about communications and the service marketing triangle is true?

• A) External marketing communications include advertising,public relations,personal selling and sales promotions
• B) The sides of the service marketing triangle are customers,providers and the company
• C) Interactive marketing communications are exemplified by vertical and horizontal communications
• D) All communications methods that relate to the service marketing triangle are either verbal or print
• E) Service encounters are an example of internal marketing

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Definitions:

Normally Distributed

Describes a probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Approximately Normally Distributed

Refers to a data set or population that closely follows a normal distribution, characterized by a bell-shaped curve.

Z-score

A statistical measure that describes a value's relationship to the mean of a group of values, measured in terms of standard deviations from the mean.

Finite Population Correction

An adjustment made to the standard formula for calculating sample size and variance when the sample size is a significant fraction of the total population.