Vernon Has a Used Nordic Track He Wants to Sell

question 51

Multiple Choice

Vernon has a used Nordic Track he wants to sell.He has been told to take it to Play It Again Sports.The retail outlet buys used athletic equipment and resells it.Vernon took his Nordic Track to a store near his house and was given $60 for the machine.Later he learned that other Play It Again Sports stores would have paid him at least $100 for the exercise machine and as much as $120.Vernon's dissatisfaction with Play It Again Sports is the result of:

• A) Inadequate management of service promises
• B) Over-promising in advertising and personal selling
• C) Inadequate customer education
• D) Inadequate management of customer perceptions
• E) Differences in policies and procedures across distribution outlets

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Definitions:

Community Of Practice

Groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly.

Formal

Pertaining to actions, events, or structures that are official, structured, and subject to rules or norms, often in contrast to informal counterparts.

Informal Groups

Social groups that form naturally within an organization, based on personal relationships and common interests, rather than being formally structured.

Organizational Goals

The strategic objectives that an organization aims to achieve, which guide its operations and decision-making processes.