A Chiropractor Published a Newspaper Insert Ad That Contains Almost

question 4

Multiple Choice

A chiropractor published a newspaper insert ad that contains almost 1,000 words and described in detail how he has helped patients who have been diagnosed with rheumatoid arthritis and other debilitating diseases to the point where they no longer have to rely on medication and no longer need to have any assistance when walking.The chiropractor is __________ to address service intangibility.

• A) Presenting vivid information
• B) Using narrative
• C) Using viral marketing
• D) Using brand icons
• E) Focusing on the tangibles

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Definitions:

Injury Pain

Discomfort or an unpleasant feeling often caused by intense or damaging stimuli associated with physical harm or damage to the body.

Olfactory Receptors

are specialized neural receptors in the nose involved in the detection of odor molecules.

Odorants

Chemicals that are capable of eliciting an olfactory response, meaning they have properties that allow them to be smelled.

Detecting Scent

The ability of organisms to identify and respond to chemical signals in the environment through the sense of smell.