An Ad in a Dental Journal Noted That If Dentists

question 19

Multiple Choice

An ad in a dental journal noted that if dentists would bulk buy a flowable composite used to build bridges and caps,the dentist purchasing the composite would receive Delta Air Lines Sky Miles to add to his or her existing Sky Miles.Both companies,the composite marketer and Delta,benefit from this offer.By allowing the composite marketer to offer free Sky Miles to customers,Delta Air Lines is further implementing its _____ growth strategy.

• A) Share building
• B) Market development
• C) Service development
• D) Diversification
• E) Market integration

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Definitions:

Positive Correlation

The incidence of one event increases when the second one increases.

Occurrence of Events

The happening or taking place of incidents or actions, often considered in terms of their frequency or significance.

Analogies

A form of reasoning or argumentation in which similarities between two different things are drawn to explain or clarify a concept.

Refute Arguments

The process of logically disproving or countering the claims or premises of an argument.