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The Last Step of Building a Service Blueprint Is to Add

question 15

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The last step of building a service blueprint is to add the physical evidence of the service.


Definitions:

Teasers

Pre-release promotional content that gives a glimpse or hint of what's to come, often used to generate interest and anticipation.

Brand Communities

Groups of devoted consumers who share a mutual attachment to a brand and interact around it.

Personalized Human Contact

Interaction that is tailored and direct between individuals, emphasizing personal attention and human connection.

Digital Communications

The exchange of information through electronic means, including email, social media, and websites.

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