The Primary Goal of Relationship Marketing Is to Build and Maintain

question 25

True/False

The primary goal of relationship marketing is to build and maintain a base of profitable and committed customers through attraction,retention and customer enhancement.

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Definitions:

Extraversion

A personality trait characterized by sociability, enthusiasm, and activity level.

Introversion

A personality trait characterized by a focus on internal feelings rather than external sources of stimulation, often associated with the preference for solitude and quiet environments.

Genetics

The branch of biology that deals with heredity, genetic variation, and the mechanisms by which genetic information is passed from one generation to the next.

Peers

Individuals who are of similar age, social status, or share similar interests, often contributing significantly to social and psychological development.