_____ Are Used to Report the Findings from a Service

question 15

Multiple Choice

_____ are used to report the findings from a service marketing research study that collected data on the two levels of customer expectations - desired service and adequate service - along with customer perceptions of company performance.

• A) Zone of tolerance charts
• B) Salience of dimensions and attributes graphs
• C) Gap scores tracking graphs
• D) Importance/performance matrices
• E) Customer satisfaction indices

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Definitions:

Par Preferred Stock

Preferred shares of a company that have a declared face value and potentially have priority over common stock in dividend distribution.

Shares

Shares represent an ownership stake in a company or financial asset, entitling the holder to a proportional share of profits, distributed as dividends, if announced.

No-par Common Stock

Shares issued without a specified face value, allowing the company flexibility in setting their price.

Stated Value

A value assigned to no-par stock by the board of directors of a company, used as the basis for capital accounts in the shareholders' equity section of the balance sheet.