An Important Trend in Services Research Is to Measure Only

question 22

True/False

An important trend in services research is to measure only the negative consequences of service quality and ignore the positive because it does not need improvement.

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Definitions:

Sustainability Practices

Refers to the adoption of business strategies and activities that meet the needs of the enterprise and its stakeholders while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future.

Supplier Capabilities

The range of services, products, and efficiencies a supplier can offer to meet the purchasing needs of a company.

Industrial Market

The market for goods and services purchased by businesses and organizations for use in production, operations, or resale.

Service Business

A service business is a company that primarily earns revenue through providing intangible products, such as support, advice, or expertise, rather than physical goods.