The Three Basic Things That Customers Expect from Technology-Based Service

question 32

Multiple Choice

The three basic things that customers expect from technology-based service encounters are:

• A) Context; delivery on the core promise; color correctness
• B) Delivery on the core promise; flexibility of the systems; better than the alternative
• C) Color correctness; better than the alternative; flexibility of the systems
• D) Variability; delivery on the core promise; color correctness
• E) Better than the alternative; color correctness; content

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Definitions:

Founding Team

The group of individuals who start a company, usually responsible for its early development and growth.

Financially Self-Sufficient

The ability to support oneself without external financial assistance.

Impression Management

The process by which individuals attempt to control the perceptions others form of them, particularly in social and organizational contexts.

Self-Confidence

The belief in one's own abilities, skills, and worth.