Which of the Following Trends Has Directly Influenced the Development

question 12

Multiple Choice

Which of the following trends has directly influenced the development of services marketing concepts and strategies?

• A) The decreasing importance of service industries to the U.S.and world economies
• B) The growth in information-based technology
• C) Decreased competition in professional services
• D) The fact that manufacturing firms are placing increased emphasis on providing services
• E) None of the above

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Definitions:

Information Technologies

Employing computing technologies, storage facilities, networking systems, and other physical instruments, infrastructures, and operations for the aim of creating, processing, protecting, storing, and distributing every kind of electronic data.

Foundations

Organizations established with the purpose of providing financial support to charitable causes, often endowed by a single benefactor.

Glass-Ceiling Effect

a barrier to advancement that is not officially acknowledged, limiting the progression of minorities and women in professional environments.

Career Advancement

The progression through a career path, which might involve upward movement, increasing responsibility, and higher compensation.